Posted 1-10-19, Spectra (LOVELAND, CO) – Spectra, the providers of venue management, food services & hospitality and partnerships at the Budweiser Events Center (BEC), is excited to announce a brand-new partnership with the Orthopaedic & Spine Center of the Rockies (OCR) as the new Box Office Naming Rights partner.

Known as the Budweiser Events Center Box Office since the building opened in 2003, the box office will now bear the name of The OCR Box Office at the Budweiser Events Center. With the new naming rights partnership, OCR is set to implement facelift changes to the Box Office that includes new naming rights signage and OCR specific branding pieces.

Along with becoming the official naming rights partner of the box office, OCR has also committed to a new partnership on the Budweiser Events Center main concourse. On the south end of the concourse, next to the Raindance Tap, OCR will be converting the current concourse to a brand-new area for patrons of every event called the ‘OCR Champions Club.’ In addition to boasting new seating and table options, the club features ten large scale art pieces featuring real OCR patients and their journeys.

“Our new club on the concourse will provide a unique space that the arena has never had before, and the box office will allow us to provide unique branding touchpoints to every fan,” said Carli Taylor-Drake, Director of Marketing and Practice Development at OCR. “As we enter our 50th anniversary year, we are very excited to do something special and share with the patrons of the BEC some of the stories of our ‘OCR Champions’ and hope their stories of overcoming adversity inspire all who read them. We are very excited to continue and expand our relationship with the Budweiser Events Center at The Ranch and provide new experiences for everyone who steps through the doors.”

About Orthopaedic & Spine Center of the Rockies

The 31 doctors at Orthopaedic & Spine Center of the Rockies are specialists in the medicine of motion. By providing orthopaedic, spine, sports medicine, concussion, and podiatry care, the physicians have helped thousands of adults and children accelerate treatment and recovery.  OCR’s surgery and recovery center in Fort Collins also has been operated in conjunction with Poudre Valley Hospital and UCHealth for 21 years.  Serving the residents of CO, WY, and NE since 1969, Orthopaedic & Spine Center of the Rockies has facilities in Fort Collins, Loveland and Greeley with specialty-focused care.  For more information visit https://www.orthohealth.com/. 

About The Ranch, Larimer County Fairgrounds and Events Complex
The Ranch, Larimer County Fairgrounds and Events Complex, located in Loveland, Colorado, opened in 2003 and is owned and operated by Larimer County. The Ranch consists of the Budweiser Events Center, the Ranch-Way Feeds Indoor Arena and Livestock Pavilions, the First National Bank Exhibition Halls, and the Thomas M. McKee 4-H Youth & Community Building. The Ranch hosts more than 2,000 events annually and is home to the Larimer County Fair and PRCA Rodeo. For more information, visit www.TREventsComplex.com.

About Spectra
Spectra is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Corporate Partnerships. All divisions are in place at the Budweiser Events Center at The Ranch, a 7,200 seat multi-purpose venue that is home to the Colorado Eagles of the AHL.